Our Strategy

Our Strategy

PMIA exists because millions of people in Africa have no chance of escaping poverty, due to a lack of employment opportunities. PMIA believes that the best way to fight African poverty is to create sustainable jobs for African people. We support Africa trading with the rest of the world to create decent work and economic growth.

2020 Strategy

The Problems - Jobs

Trapped in poverty

People are trapped in poverty with no way to support themselves. 12 million young people enter the job market each year, all vying for just 3 million available positions.

Who We Are


Western businesses are unaware of the variety and high quality of African products. Africa producers are making high quality goods and products. We are striving to bridge the awareness gap.



Western society has a negative bias against the quality of African products and sophistication of producers.

What We Do