In 2008, Conall O’Caoimh set up a small organisation with two friends called Value Added in Africa. As development education specialists, they were shocked to see firsthand the low prices coffee farmers were getting for their green beans in Brazil, knowing that roasted beans sold for four times that amount. The team believed that capturing the value of natural resources locally was the key to generating wealth and jobs so they took the idea of value-addition and applied it to the African context. Over a decade and a name change later, Proudly Made in Africa still believes that creating sustainable African jobs is the best solution to African poverty. We are proud to work with Africa’s finest food and fashion producers and show the world the amazing array of finished goods that are coming from the continent.
Now a non-profit social enterprise, we work to support our African SME partners with export market entry, connect ethically-minded buyers with responsibly sourced products and promote the excellence of African industry through our Proudly Made in Africa award and our education programmes. Proudly Made in Africa is committed to the delivery of the UN’s Sustainable Development Goals and our work contributes to target under Goal 4: Quality Education, Goal 5: Gender Equality, Goal 8: Decent Work and Economic Growth, Goal 9: Industry, Innovation and Infrastructure, Goal 12: Responsible Consumption and Production and Goal 17: Partnership for the Goals.